How to Turn Roadshows Into Virtual Events
Are you curious about the world of virtual roadshows? If so, this blog post is for you. In this post, we will explore what a virtual roadshow is and how it can benefit your business.
We will also provide tips on how to get started with your own virtual roadshow. So, if you're ready to learn more, keep reading!
What is a Roadshow?
A roadshow is a form of marketing event in which a company showcases its products or services to potential customers in multiple locations. These shows typically involve traveling to different cities or towns over the course of several weeks or months.
During a roadshow, a company will set up a temporary display or booth where they can promote their products and interact with potential customers. In some cases, companies will also offer free samples or demonstrations.
Roadshows are often used to launch new products or to generate buzz for upcoming releases. They can also be used to build relationships with customers and partners, or to simply raise awareness of a brand. Whatever the goals may be, roadshows are an effective way to reach a large audience in a short period of time.
Rise of the virtual roadshows
The rise of virtual roadshows has been a huge boon for businesses and organizations looking to reach a wider audience. Unlike traditional roadshows, which can be expensive and time-consuming to set up, virtual roadshows can be easily and quickly assembled online.
Additionally, virtual roadshows allow businesses and organizations to target specific demographics with laser precision. For example, a business selling eco-friendly products can target its virtual roadshow to people who have expressed interest in green living.
In this way, virtual roadshows offer a highly efficient and effective way to reach potential customers and clients.
4 Tips on How to Turn Roadshows Into Virtual Events
Roadshows are a great way to generate excitement and build anticipation for a new product launch, grand opening, or other event. But in the age of social distancing, many businesses are wondering how to turn their roadshows into virtual events.
The good news is that it can be done with a little creativity and some careful planning. Here are four tips for turning a roadshow into a successful virtual event:
1. Get creative with your format.
A virtual event doesn’t have to be a simple webinar. Consider using video conferencing software to create a more interactive experience. You could also recorded video footage of the event and post it on social media or on your website.
2. Promote your event ahead of time.
Just because your event is virtual doesn’t mean you shouldn’t promote it ahead of time. Use email, social media, and other marketing channels to generate interest and get people registered for the event.
3. Make sure your speakers are prepared.
Virtual presentations can be challenging, so it’s important to make sure your speakers are well-prepared. Provide them with guidance on how to use the technology, what to wear, and how to engage with the audience.
4. Have a plan for follow-up.
Just like any other event, a virtual roadshow should include a plan for follow-up. Make sure you have a way to capture contact information from attendees so you can follow up after the event is over.
By following these tips, you can ensure that your virtual roadshow is a success!
8 Essential Components To Consider
#1 Clearly Identify Your Roadshow Events Goals
Create well-defined objectives for the event. Your event production partner can help you achieve your goals and convey your message more effectively if they know why you're hosting the event in the first place.
When you know where you want to end up, making production choices is a breeze. Make sure your objectives can be measured. You can tailor the event such that you collect the information you need from attendance to generate sales leads.
If you can put a number on the value you're receiving in return for your efforts, you'll be much happier with the results.
#2 Interactive Experiences
One distinct benefit of roadshows over more traditional one-off events is that the event team is able to be more nimble and creative during a roadshow series.
With this in mind, it's likely you may design more engaging interactive experiences than would be feasible in a more traditional, large-audience venue. Considering the number of visitors will be much lower than at typical conferences, you should take advantage of the opportunity to host a workshop or seminar.
The virtual roadshow is a perfect setting to test out some concepts for experiential marketing.
#3 Live Chat and Networking at Virtual Booths
To increase participation in the event, representatives are available to speak at each booth in virtual roadshows. The host can capture all the conversations that would occur in a physical setting thanks to the booth visitors' ability to text, audio, and/or video chat with various businesses in real time.
#4 Join Forces With A Partner In Event Production
If you're planning an event, your production partner is the best resource you could ask for. Choose a collaborator who possesses the resources, know-how, and connections necessary to pull off a successful event.
Don't make abrupt changes to your collaboration partners if you want to maintain a constant quality of service. In addition, you run the risk of spending more money and experiencing a less cohesive planning process.
Select a nationwide company that can accompany you on your travels to guarantee a unified event experience across cities. Having a single point of contact for all administrative and planning needs will save you time and money.
Find a seasoned road show producer to assist you in narrowing down potential virtual roadshow ideas once you know where you'll be holding your event. It is in your best interest to work with a producer who has access to a wide variety of settings; otherwise, you may waste time and energy scouting out subpar locations.
#5 Harness The Power Of Event Technology To Your Advantage
Utilize the event technology listed below to increase engagement and return on investment:
- Apps are practical for both event planners and attendees, and they can help communicate crucial information about the event.
- To increase awareness about your event, use a certain social media site. Additionally, you can use it to broaden your audience, increase interaction, and create a sense of community.
- Use real-time audience polling to engage the audience in a conversation, solicit feedback, or just test their knowledge.
- An event's reach can be increased by a production partner live streaming it online or on social media. When you film the event, you may utilize it later for marketing, sales, or refining the next one. It's a terrific method to engage a wide range of audiences as your event moves.
#6 Give Your Virtual Roadshow A Personality
If you're putting on a virtual roadshow, there's one thing you need to remember: audiences want to feel like they're getting an inside look at your company. That means giving your show some personality!
The best way to do that is by featuring employees from different departments in your company. Introduce them by name and position, and have them give a quick overview of what they do on a day-to-day basis. You can also incorporate some fun facts or trivia about your company history.
The goal is to give viewers a sense of what it's like to work at your company, and to get them excited about its future. With a little personality, your virtual roadshow will be sure to leave a lasting impression.
#7 Resources Available for Later Accessing
In case someone misses a session or wants to download the materials, they can do so easily thanks to the virtual experience's session recordings and archived materials, which are stored in a "video vault." Participants could easily store these films and other resources in their "swag bag" for subsequent viewing.
Benefits of Hosting a Virtual Roadshow Event
- Meeting and talking with prospective clients face-to-face
- Increase the visibility of a company or its offerings
- Spend as much as possible on advertising and events.
- Collect information from or opinions from your intended audience.
- Make your brand's interactions with consumers engaging and exciting.
- Always remember to cater to the specific interests of your target audience.
- Establish rapport with potential customers to increase your chances of making a transaction.
- Reach out to the people who could potentially buy your goods or services.
- Eliminating waste from brochure production and travel emissions.
- It's simple to track ROI and results.
Ready To Host Your Next Virtual Roadshow?
You don't have to stop holding roadshows altogether, but you might want to think about digitizing some of them. If you do this, you can potentially reach more people for less money.
Having a virtual investor roadshow to attract potential investors is a promising new development. A larger audience can be involved, and off-the-beaten-path locations can be visited. Costs, carbon output, and time commitments for upper management can all be reduced simultaneously. It's convenient, and it puts you in a good position to meet the varying demands of your clients without having to put in a lot of time and effort on the road.
Our goal at Oreed Solutions is to create a world-class online event platform that will enable virtual roadshow event planners to establish enduring relationships with their target audience. We are fascinated with eliminating the difficulty typically connected with physical events so that organizers and exhibitors can concentrate on what's most crucial: audience interaction.
Conclusion
If you're looking to cut costs but still want to offer a valuable event experience to your attendees, consider turning your next roadshow into a virtual event.
With the right technology in place, you can create an engaging and interactive online experience that will make your audience feel like they're right there with you.
Ready to give it a try? Contact us today and let's get started!