With the increasing demand for online and virtual education, the market for higher education is expected to reach $2,367.51 billion in only five years.

The promotion of online universities has had to adapt to the changing preferences of these potential students. More and more companies are investing heavily in online education marketing and education lead generation, seeing the lucrative potential in educating students online.

To get more students to sign up for their classes, universities must find fresh education lead generation approaches to marketing and business. 

Online education providers can only succeed by meeting the demand for high-quality content delivered interestingly farmed through higher education lead generation processes.

Marketers in education need to take the initiative and think strategically about how to provide their target audience with useful information best. 

To do so, one must have an uncommonly potent cocktail of entrepreneurial spirit, branding prowess, and creative problem-solving skills to identify untapped markets for their services.

What is Higher Education Lead Generation?

Higher education lead generation is doing everything it takes to pique the interest of potential new students. Your organization can enhance its lead attraction and conversion rates by implementing several tried-and-true methods. 

On the other hand, a well-thought-out plan for student recruiting can help generate leads through channels, including events, social media promotion, website blogs, and paid advertising:

Applicants have more options than ever for their future education as more and more universities invest in their online presence. To attract them, your institution must create targeted plans to increase its visibility across several channels and attract new customers.

Leads can be categorized in several ways, some of which rely on where in the prospect's "student journey" they now find themselves. 

A potential student who expresses interest in enrolling at your school, for instance, or a website visitor who asks for additional information qualifies as leads.

To stay in touch with prospective students throughout enrollment, all leads must be entered as contacts in your student marketing funnel.

You're on your way to turning prospects into applicants when you make it simple for visitors to interact with your school. See the best practices for attracting new customers and converting them into leads:

7 Higher Education Lead Generation Strategies 

Leading institutions must prioritize having a big and varied applicant pool since it can produce more student leads. To establish this pipeline of strong applications, one can effectively recruit the intended student population to your university through:

1. Content Marketing

How can you produce content that attracts attention and results in new leads and sales with so much online information? The key is to identify what works for your intended audience in terms of the format.

Ultimately, students will pick a college or university based on how well it "fits" them in terms of budget, morals, and curriculum. Online research will help students choose the best fit by comparing various schools, programs, class forms, financial aid packages, and scholarship opportunities.

All content to enlighten or engage users should be created with higher education lead generation. Embedding forms and call-to-action buttons are essential to convert site visitors into leads.

2. SEO & Blogging

Google is probably the first place people visit when they want to find online tutorials to help them learn new technical skills. Strategic website optimization is required for first-page Google rankings.

Using keywords people type into search bars across your website is a significant part of search engine optimization (SEO).

Prospective students use Google searches involving keywords and categorized criteria to narrow down their options.

To get the maximum interest from potential customers in lead generation higher education, you need to focus on the keywords that accurately describe your offering and speak to the desires of your intended audience. 

With the correct keywords, you can attract customers actively looking for what you have to offer, boosting your site's traffic and education lead generation efforts.

If you're a business owner, using the right keywords to describe your product is essential for attracting new clients and keeping existing ones happy. Using keyword research tools like ahrefs or Semrush is the best way to find these search terms. 

3. Social Media

Social media is where many of your potential students are forming relationships. According to a study by Pew Research, seven out of ten Americans are active on some form of social media. On the plus side, TargetX discovered that 58% of students-to-be conduct social media-based research on potential universities.

  • Participate in the dialogue to increase the number of potential new students referred to your enrollment counsellors. Methods of participation in online communities:
  • Participate in online communities such as those found on social media platforms like Facebook and LinkedIn that are dedicated to discussing topics related to your school's academic offerings.
  • Host an Instagram contest for potential new students example: share a photo of you on campus using a specific hashtag and get entered for a chance to win.
  • Tell true tales of past and present students; how both decided to come to your school? Where do they stand in the program? What sort of curriculum do they participate in? In what ways have they been challenged? 

Using social media, you can inject some personality into your marketing for institutions of higher learning.

4. Chatbots

Conversation interfaces, or "chatbots," are becoming increasingly trendy; several options have emerged to address education-specific problems. Chatbots have the potential to attract and convert the most qualified leads in today's digital-first era.

Before beginning an application, prospective students will have many questions about the school's curriculum, fees, and living arrangements. This data must be readily available and simple to locate. Using chatbots to answer frequently asked inquiries is the future wave for first-contact customer support.

With the help of chatbots, institutions can more easily share this information around the clock. They can be readily integrated into a website, saving potential students the trouble of waiting for an answer during non-business hours or going through a tedious support procedure.

Answering every question or concern that comes up can be challenging and time-consuming. Chatbots automate answering frequently asked questions, freeing your admissions personnel to concentrate on more intricate responsibilities.

You can utilize chatbots to collect data on your students and teaching methods and then analyze the data for patterns. With this information, you'll be able to anticipate the demand for specific courses of study and adjust your future offerings accordingly.

5. Paid Media 

Lead creation is one of the most effective uses of paid media since it yields an immediate and quantifiable ROI. Advertising costs money, including banner ads on mobile applications and websites, magazine spreads, and promoted social media postings, among other formats.

Paid media, in whatever form it takes, is an investment with a measurable return in the form of new leads.

More and more educational institutions are turning to paid search ads to cut costs and increase efficiency. Pay-per-click (PPC) advertising campaigns run on search engines can be an efficient means of attracting new customers and penetrating competitive markets. 

Schools can utilize paid advertising networks like Google Ads to boost the visibility of their website in search engine results pages (SERPs) for specific keywords.

The following are some examples of institutions that have used sponsored advertisements to improve their position in search results for the term "MBA degree."

6. Virtual Events 

The virtual format of events allows prospective students to participate without incurring additional expenses. If you want to attract students from other countries, this is a great way to do it.

Recording and streaming live events and presentations in person is another way to reach more people with your message. Attendees of online events can be converted into new students with the help of a digital signup form. Online virtual platforms like Oreed Solutions can aid event organizers in establishing lasting relationships with their target audience. 

Removing the fuss typically associated with physical events and allowing organizers and exhibitors to concentrate on what is most important: audience interaction.

Including a few education lead generation forms on you at the end of the virtual event is a good idea if you're trying to attract students and faculty to your institution. 

It's common sense to put a main education lead generation form on the platform you're using and the website since that's where most people enter your site.

7. Email Marketing

According to research, 80% of consumers are more likely to buy from a brand that offers personalized experiences.

The same holds for the process of applying to college.

Even the warmest leads can become cold when they get generic or irrelevant information. The first step toward personalization, which relies heavily on segmentation, is identifying target audiences.

Email campaigns in the education business have a higher return on investment since they foster better relationships with a wider audience. With email marketing, businesses can tailor their message—tone and content—to reach certain subsets of their target audience.

If you want your email marketing campaigns to have the greatest possible impact, you should segment your contact lists as precisely as possible. Prospects should be organized not just by the course of study or extracurricular activities in which they have expressed interest but also by where they are in the application process.

Key Takeaways

Increasing your enrolment pipeline doesn't mean you should ignore the wealth of information about students' wants and preferences that will become available through lead generation for colleges

Such data sheds light on the product development process by revealing where adjustments or enhancements could be made based on user feedback.

Your education lead generation will be more effective the wider the net you cast. You can accomplish this in a couple of ways: by using additional platforms or by enhancing your current online visibility. 

Remember your institution's raison d'etre and core ideals, but also think about how you may best advertise these to prospective students.


It is evident that there are a variety of ways to generate leads for colleges and universities. The key is to find the strategies that work best for your institution and to continually test and measure their effectiveness. What methods have you found to be most successful in generating leads for your