4 virtual events best practices to follow in 2023


As we move into the future, it's becoming increasingly clear that virtual events are here to stay. In 2023, we can expect to see a rise in the number of virtual events being held, as more and more businesses and organizations begin to realize the benefits of this type of event. With a rise in virtual events, a subsequent interest in virtual events' best practices will surely follow.

Now that we know that Virtual events are here to stay, you might be wondering about the virtual events' best practices that will help take your business or event to a whole new level. Here are 4 virtual events best practices to follow in 2023.

What are Virtual Events

virtual events

Virtual events are becoming increasingly popular as technology advances. They offer a unique and convenient way to connect with people from all over the world without having to leave the comfort of your home. Whether it's for business or pleasure, virtual events are a great way to stay connected with others.

There are many different types of virtual events, from online conferences and webinars to virtual trade shows and expos. Each type has its own set of benefits that can be tailored to your needs. 

  • For example, online conferences allow you to interact with other attendees in real-time, while webinars provide a more intimate setting for learning about a specific topic. Virtual trade shows and expos give you the chance to explore new products and services without having to travel, and they can be a great way to connect with potential customers or business partners.

No matter what type of event you're interested in, there are sure to be virtual options available. With so many benefits, it's no wonder that virtual events are becoming more and more popular every day.

Benefits of Virtual Events

virtual group call

With the outbreak of COVID-19, many organizations have had to pivot to virtual events in order to stay afloat. Although this may seem like a daunting task, there are actually many benefits that come along with hosting a virtual event. 

  • For starters, virtual events are much more ccost-effectivethan traditional in-person events. You won't have to worry about renting out a venue or paying for catering, which can save you a significant amount of money. 
  • Additionally, virtual events are more flexible and can be tailored to fit the needs of your organization. 
  • Another benefit of virtual events is that they are more accessible than in-person events. With a virtual event, people from all over the world can attend without having to worry about travel costs or time constraints. This is especially beneficial for organizations with a global reach. 
  • Finally, virtual events are eco-friendly and sustainable. By eliminating the need for physical materials and travel, you can help reduce your carbon footprint and make a positive impact on the environment. 

If you're looking for an efficient and cost-effective way to reach your audience, consider hosting a virtual event. With so many benefits, it's hard to go wrong!

4 Virtual Events Best Practices

woman on a virtual video call

Here’s how to host a successful virtual event and some of the best virtual events practices to follow in 2023

1. Select the Best Platform

When it comes to hosting a virtual event, there are a lot of factors to consider in order to ensure its success. One of the most important is choosing the right platform. There are a number of different options out there, so it's important to do your research and select the one that best suits your needs. 

Here are a few things to keep in mind when selecting a platform for your virtual event:

  • Ease of use: You want a platform that's easy to use for both you and your attendees. Make sure it has a user-friendly interface and is intuitive to navigate.
  • Functionality: Make sure the platform you choose has all the features and functionality you need. This includes things like chat, video, and presentation capabilities.
  • Scalability: If you're expecting a large number of attendees, make sure the platform can handle it. It should be able to scale up easily to accommodate your needs.
  • Cost: Be sure to compare costs between different platforms before making a decision. Some may be more expensive than others, but they may also offer more features or be more user-friendly.

By keeping these factors in mind, you'll be able to select the best platform for your virtual event and ensure its success.

If you are looking for a platform that will facilitate your virtual events like no other, Oreed is one of the best options out there. Oreed's all-in-one event management platform makes it easy for you to understand your attendees and plan better events with higher attendance and engagement. 

The system is in place to process certificates and accreditations to help you plan more effectively. You'll have a better understanding of your attendees, what they want, and how to keep them engaged which can be facilitated by Oreed’s gamification features. 

Book a demo with Oreed today to better understand all the features and benefits it has to offer.

2. Make it an Experience for your Attendees

Wondering how to host a successful virtual event? To do so, it's important to create an immersive experience for your attendees. This means creating a space that feels both interactive and engaging. There are a few key ways to do this:

  • Use high-quality visuals and audio: This will help create a more realistic and engaging experience for your attendees.
  • Make use of interactivity: Utilize features like chatbots, surveys, and Q&A sessions to keep attendees engaged throughout the event.
  • Create breakout rooms: Give attendees the opportunity to network and mingle with one another in smaller groups.

By following these tips, you can create a virtual event that feels just as immersive and exciting as an in-person event.

Gamification is one of the most engaging virtual event trends. Oreed's gamification features are the perfect way to create an immersive experience within your virtual event. By incorporating elements of gameplay into your event, you can add excitement and engagement for your attendees. Oreed offers a variety of game-based features that can be customized to fit your event's theme and objectives. 

With Oreed, you can create a truly unique and memorable virtual event that will leave a lasting impression on your attendees.

3. Promote your Virtual Event

Are you wondering how to promote virtual events? There are a number of things you can do to get the word out and make sure your event is a success. 

  • First, make sure you have a great event website. Your website should be eye-catching and easy to navigate. Include all the important information about your events, such as the date, time, location, and speakers. You can also use your website to sell tickets or promote sponsorships.
  • Next, take advantage of social media. Create a hashtag for your event and encourage attendees to use it when posting about the event. Make sure to post regular updates leading up to the event, and live-tweet or live-stream during the event itself. You can also use paid advertising on social media platforms like Facebook or Instagram to reach a wider audience. 
  • Finally, don't forget good old-fashioned marketing techniques like print ads, flyers, and email newsletters. If you have a budget for marketing, consider hiring a professional marketer or PR firm to help you get the word out about your virtual event.

These are all the ways how to promote virtual events to make them a massive success.

4. Good Content makes All the Difference

Along with all the virtual events trends, it's important to make sure the content is engaging and relevant to your audience. You want to avoid having people tune out or click away from your event. Here are some tips for creating good content for virtual events:

  • Keep it interesting - Make sure your content is engaging and relevant to your audience. Avoid having people tune out or click away from your event.
  • Be concise - People have shorter attention spans when they're consuming content online, so make sure your messages are clear and concise.
  • Use visuals - Incorporate visuals into your presentation to help break up the text and add interest.
  • Make it interactive - Include interactive elements in your events, such as polls or Q&As, to keep people engaged.
  • Encourage social interaction - Use social media to encourage people to interact with each other during the event. Hashtags can be used to promote discussion before, during, and after the event.

Final Thoughts

As we come to the end of our discussion on best practices for virtual events, we wanted to share a few final thoughts. 

First and foremost, it is important to remember that each event is unique and will require specific planning. However, some general tips can be useful no matter what kind of virtual event you are hosting. 

For example, make sure to promote your event well in advance, provide clear and concise instructions to attendees, and choose the right platform for your needs. With careful planning and execution, your virtual event is sure to be a success!

Partner with Oreed today and make your upcoming virtual event a massive success. 

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