BLOG

How to write the perfect event outline

Oreed

An event outline is a tool used by event planners to ensure that all aspects of an event are considered and accounted for. An event outline can take many different forms, but typically includes a list of all potential activities and logistics related to the event. 

It is a document that details all aspects of an event, from start to finish. It is used to ensure that all elements of the event are put into writing and that nothing is forgotten. Event outlines can be as simple or as complex as needed, depending on the size and scope of the event.

Creating a comprehensive event outline is key to ensuring that your event runs smoothly and meets all of your objectives. Here’s a guide on how to write the perfect event outline. Let’s get started!

Write the Perfect Event Outline

the word event written on a chalk board

When you're planning an event, one of the first things you need to do is create an event outline. This will help you communicate your vision for the event to potential attendees, sponsors, and vendors. And it will also help you stay organized as you're planning. Here’s how you can write the perfect outline for your event.

Start from Scratch

Creating an event outline is easy - just start with the basics of the event such as

  • Name, 
  • Date, 
  • Location, 
  • Unique selling point, 
  • And the nature of the event. 

Then, flesh out each of these sections with more details. 

For example, 

  • Under "event name," you might include the working title of the event, as well as any official or catchy names that have been suggested. 
  • Under "date," you'll want to list not only the date of the event itself, but also any deadlines for early bird pricing, ticket sales, etc.

If you're not sure where to start, there are plenty of templates for events available online. Just do a quick search and you'll find tons of options - from simple one-page outlines to more detailed multi-page plans. 

So whatever level of detail you need for your event planning purposes, there's sure to be many   templates for events that will work for you.

Who’s going to be there?

When you're ready to set up events, the first thing you need to do is specify your target audience. Here are a few questions you can ask to know your audience better.

  • Who are they and what are they looking for? 
  • What is their idea of entertainment? 
  • How many people do you expect to attend? 

More detailed questions would include

  • Are you trying to attract families? Business professionals? College students? Once you know who you're trying to reach, you can start thinking about what they might be looking for in an event. 
  • Do they want something educational? Something fun and entertaining? Something that's a little bit of both? Knowing your audience will help you determine the tone and approach you need to take with your event.

Your target audience is the most important factor in determining the success of your event. If you don't know who you're trying to appeal to, it will be very difficult to make your event appealing to them. Do some research and figure out exactly who you want to target. Once you know who they are, you can start catering to their needs.

If you can give your target audience what they want, then you're well on your way to planning a successful event!

Think about the capacity of your venue and make sure it is appropriate for the number of people you expect to attend. 

  • If it's too small, people will be crammed in and uncomfortable. 
  • If it's too large, then it will seem empty and uninviting. 
  • Find a happy medium and plan accordingly!

With Oreed’s centralized database, you can easily specify your target audience and understand what they are looking for in the event. Oreed will also help you in certificate generation which will give recognition to those who made it to the event and lead to future correspondence.

Event Objectives

If you are looking to set up events, one of the most important things to do is to set up objectives. 

Consider,

  • What are your goals or objectives for the event? 
  • What do you want to achieve through it? 

By setting up clear objectives, you can make sure that your event is successful in achieving its goals.

There are a few different ways to go about setting up objectives for your event. 

  • One way is to think about what you want your guests to take away from the event. What do you want them to remember? 
  • Another way is to consider what action you want your guests to take as a result of attending the event. Do you want them to sign up for something, buy something, or donate to a cause? 

Whatever your objective may be, make sure that it is clear and attainable.

Once you have your objectives set, the next step is to start planning out how you will achieve them. 

Ask yourself,

  • What kind of activities will help you reach your goals? 
  • What kind of speakers or performers will be best suited for your event? 

By taking the time to plan out every detail of your event, you can ensure that everything comes together perfectly and that your guests have a great experience that meets all of your objectives.

Delegate Responsibilities

No matter how big or small the event, it is important to have a program outline that details who is going to do what roles and responsibilities. This ensures that everyone on the team knows their part in making the event a success. 

The first step is to determine what needs to be done in order to make the event run smoothly. This includes everything from setting up equipment to handling registration. Once you have a good understanding of what needs to be done, you can start assigning roles and responsibilities. 

Be sure to consider the skills and experience of each person on your team when assigning tasks. 

  • For example, someone with experience in customer service would be a good choice for handling registration. 
  • Similarly, someone who is familiar with audio equipment would be a good choice for running sound during the event. 

In addition to assigning roles and responsibilities, it is also important to establish clear lines of communication. This way, everyone on the team knows who to go to with questions or concerns. By having a well-organized outline, you can ensure that your event runs smoothly and everyone knows their part in making it a success!

Budget

When you're planning an event, one of the most important things you need to do is decide on your budget. This will determine how much you can spend on things like food, entertainment, and decorations as well as other logistics. Once you know your budget, you can start putting together the budget section in your program outline.

While budgeting is on you, Oreed will take care of ticket sales by enabling you to collect money online and smoothing the payment process.

Market your Event

Are you looking for some tips on how to market your event? Well, you've come to the right place! Here are a few ideas to get you started:

  1. Use social media to spread the word - create a Facebook event and invite all your friends, post about it on Twitter and Instagram, and make sure to use relevant hashtags.
  2. Get the word out there in person too - tell your friends, family, and co-workers about your event and be sure to hand out flyers in high-traffic areas.
  3. Make use of email marketing - send out a blast to your mailing list with all the details of your event. Include an enticing call-to-action so people will actually click through and buy tickets!
  4. Get creative with your marketing - think outside the box and come up with some unique ways to get people interested in your event. Maybe offer a discount for early bird ticket purchasers or hold a contest leading up to the big day.
  5. And last but not least, don't forget to follow up after the event! Send out a thank-you email to everyone who attended, post photos and highlights on social media, and ask for feedback so you can make next year even better.

Put all of this in your outline and allocate marketing budget accordingly.

Host your Online Event with Oreed Today!

Oreed company logo

When you're ready to take your online event to the next level, Oreed can help. 

With our easy-to-use platform, you can create a custom event program and sell tickets online. We'll handle all the payment processing and certificate generation, so you can focus on making your event a success. 

Plus, our centralized data management system makes it easy to keep track of attendees and generate recognition for them at the end of the event.

Promote lifelong learning through Oreed by experiencing the most powerful all in training and development intelligent platform that streamlines all your organizations learning, training and development activities in one place.

Final Thoughts

An event outline is the perfect way to ensure that your event runs smoothly and efficiently. By creating a detailed outline of what you want to happen during your event, you can avoid potential problems and ensure that everything runs according to plan.

Your outline should include a timeline of events, a list of speakers or performers, and any other important details. 

By having all of this information in one place, you can easily refer to it when necessary and make sure that everyone involved in your event knows what is happening when.Creating a program outline is an essential part of event planning, so be sure to take the time to do it right. With a little effort, you can ensure that your event is a success!

So what are you waiting for? Partner with Oreed today and make your event a massive success!

Subscribe to our weekly email newsletter

Stay updated with the latest e-learning news and receive all the essential updates regarding the Oreed platform.

keep reading

Supporting your growth every step of the way

Our support superheroes are a click away to help you get the most out of oreed.com, so you can focus on working without limits.

Oreed

24/7

Support anytime, anywhere

Oreed

Email

Support anytime, anywhere

Oreed

2 hour

Support anytime, anywhere

Book a demo
Oreed

Welcome to your new training intelligent platform

unlock your organization's potential and prepare to become a global leader of the future

Book a demo