Keeping the audience engaged in a virtual event can be daunting. After all, if they're not entertained or learning something new, they may soon drift off and miss what is happening. This is especially true regarding online events - many people are used to reading articles or watching videos instead of engaging with other participants in a discussion forum or chat room.
As a digital marketer, you're always looking for new ways to engage your audience and keep them returning for more. A great way to do this is by offering a virtual event bag, which is essentially a digital goodie bag that attendees can access after registering for your event.
This blog post will share everything you need to know about a virtual event bag to boost your upcoming event’s engagement. So, without any further ado, let’s enter the world of a virtual event bag.
What is a Virtual Event Bag?
A virtual event bag is a goodie bag or event swag bag that attendees at the end of an event can collect and use online. It's a way for businesses to give their customers something special, and make sure they have a great experience at their next event.
Virtual event bags are perfect for events like trade shows, webinars, training, etc. They can be customized with your company's branding and logo, and filled with goodies such as T-shirts, hats, and stickers.
In today’s world, a virtual event bag is one of the most exciting parts of an online event for attendees as it keeps them engaged throughout the event.
How do Virtual Event Bags Boost Engagement?
Are you looking for promotional event ideas? Are you wondering how to keep your virtual attendees sticking it out till the end of your upcoming event? A virtual event bag will do the trick for you.
Here’s why you should incorporate an event swag bag into your event planning process to boost your engagement rate.
1. Complete Control Over Customization
A virtual event bag is a great way to customize the content of your bag and ensure that it is specifically tailored to the needs of your attendees. This type of bag allows you to personalize it according to the demographics of your attendees, which means that you can make sure that all their needs are met.
With Oreed’s event management platform, you have centralized access to attendees' data which will help you customize your event bag accordingly.
For example, if you have a conference attended by business professionals, then you might include more business-related items in your virtual event bag than if it were for an event designed for students.
You would also likely put more activities related to school inside the student-specific section of your virtual event bag.
This kind of customization makes sure that everyone attending feels like they're getting exactly what they need from the bag - no two events will be identical!
Thus, this is one of the best promotional event ideas that will keep your attendees engaged till the end of the event.
2. Engagement Tracking
With a digital gift bag, you can track the engagement rate throughout your event. This is an important metric to monitor because it will help you determine whether or not your event was a success.
By tracking the data, you'll be able to see which gifts were received and how much interaction took place between attendees and the digital gift bag.
As you allow attendees to interact with the bag, you will be able to track how often they open it and what kind of reactions they have. This information can help you determine which gifts are most popular and whether there is a need for additional gifts down the line to increase engagement.
With Oreed, you can access event analytics post-event to see the engagement rate and make the required adjustments for the next event.
3. Added Convenience
When a host gifts their attendees' virtual event bags, it adds convenience to their lives as they don't have to physically carry a bag with them throughout the event.
Not only does it reduce the number of bags they have to carry around, but it also allows them to quickly access the items they've received without having to search through a physical bag.
Plus, it creates a festive atmosphere at events, making everyone feel more welcome and appreciated.
4. Eco-Friendly Approach
Digital gift bags are becoming more and more popular because they're environmentally friendly along with being stylish. By using digital gift bags, businesses can fulfil their corporate social responsibility (CSR) obligations without having to create extra packaging or waste stream.
So, event hosts that distribute digital gift bags are doing their attendees a favor - as well as helping to save the environment. You do not need more plastic gift bags in an environment that is already going through the worst phase of climate change.
Thus, a digital gift bag not only serves as an appreciation gesture for attendees but also increases the attendee's attention to the event, as most businesses prefer to choose organizations that are socially responsible.
By fulfilling their CSR responsibilities, host companies demonstrate that they take this responsibility seriously and respect both themselves and other stakeholders involved in corporate social responsibility initiatives. Consequently, such events report a higher rate of engagement than those that are not socially responsible.
5. Better Cost-Savings
Digital gift bags are becoming more and more popular these days. They are much cheaper than paper bag gifts, and also take less time to create. Thanks to color printing capabilities, you can choose a variety of colors and designs for your gift bag without having to spend hours searching for the right pattern or image.
Plus, digital gift bags lend a special touch of sophistication that is hard to find in traditional paper gifts. So why not give them a try for your upcoming event? Once you’re able to maintain your budget by opting for such alternatives, it becomes easier to focus on incorporating other event engagement strategies that require money.
At Oreed, you get access to some exciting gamification features that can be combined with virtual event bags to make your attendees remain attentive throughout the event. By rewarding participants with points or rewards for completing objectives, they’re more likely to remain attentive and take everything that’s being said seriously. So, sign up for Oreed today and make your upcoming event a success!
Top Virtual Gift Ideas
Virtual gifts are a great way to add a little extra something special to your virtual event. They can be used as incentives for participants, or given as thank-you gifts after the event is complete. Here are some of our favorite virtual gift ideas:
- A personalized avatar or character that participants can use during the event.
- An online course on a topic related to the virtual event theme.
- A set of custom skills/training modules related to the virtual event theme.
- Access to exclusive content and resources only available through participation in the virtual event.
- Self-care goodies that make the attendees believe that you actually care for their betterment.
With so many amazing virtual gift ideas, you can surely make your virtual event bag a success amongst your attendees and boost your event engagement.
Boost Your Event Engagement With Oreed
Event hosting can be a daunting task. From finding an appropriate venue to ensuring everything runs smoothly, organizing an event can be a lot of work.
Think you can't handle an event? Think again! With Oreed's virtual event management platform, you can easily manage all the details of your upcoming event from start to finish.
You'll have access to all the resources needed to make your event a success - from pre-event planning tools to post-event reporting features - so you don't have to worry about anything!
1. Online Registration and Payment Processing
Event registration and ticketing have never been so easy! At Oreed's virtual event management platform, you enable your attendees to register online for the event and accept digital payments. This makes the registration process faster and easier, as well as eliminates any potential missed or forgotten items. Payments are processed through our secure payment gateway, which allows for easy tracking of all funds.
2. Centralized Attendees’ Data
With Oreed, you can gain access to centralized attendees' data and customize your events according to your demographics. This way, you can ensure that all of your events are as successful as possible.
3. Event Analytics
We enable you to gain access to post-event analytics to understand how the audience responded to your event. This information can help you improve future events and create a more successful business.
With post-event analytics, you'll be able to see which topics were most talked about, who was the best performer, and more. In addition, this data will allow you to better target your marketing efforts in the future.
So, what are you waiting for? Promote lifelong learning through Oreed by experiencing the most powerful all-in training and development intelligent platform that streamlines all your organisation learning, training and development activities in one place. Contact us today for more information.
