Event branding is all about creating a unique identity for your event.
It's about more than just choosing a logo or color scheme; it's about developing a complete visual identity that will make your event stand out from the rest.
According to a survey held in 2018 and stocks telegraph, among 31% of marketers, event marketing is the single most effective marketing channel.
Are you looking for ways to make event branding work for your business? Look no further.
In this article, you will learn all you need to know about event branding and more.
What Is Event Branding?
Event branding is the use of a brand identity to promote and market a particular event.
This can be done through the use of branding elements such as logos, colors, and other visual elements.
It can also extend to include the use of branded merchandise, signage, and other promotional materials.
The Goal
The goal of this type of branding is to create a unique and memorable experience for attendees.
This can be done through a variety of means, such as creating a cohesive visual design, developing an engaging theme, or providing memorable activities or experiences.
It should be designed to appeal to the target audience and reflect the overall tone and atmosphere of the event.
The brand should be easily recognizable and convey the event's key messages. It should also be consistent across all event marketing materials.
An effective event brand will help to make the event more enjoyable and memorable for attendees, while also helping to attract new attendees and build loyalty among existing ones
Benefits
There are many benefits to branding your events.
1. Increases Awareness
It is a powerful marketing tool that can help increase brand awareness and visibility for your business.
By creating a custom event brand, you can communicate your company's unique identity and values to potential customers and clients.
Such branding can also help build customer loyalty and create an emotional connection with your brand. When done correctly, it can be a powerful way to differentiate your business from the competition and make a lasting impression on your target audience.
2. Helps Build Brand Equity
It can be a powerful tool for building brand equity and preference for the organization or business hosting the event.
When done well, this type of branding can create an emotional connection with attendees that goes beyond the simple transaction of purchasing a ticket or product.
It can also help build goodwill and awareness for the host organization or business.
It should be carefully considered as part of any organization's or business's marketing mix. when executed effectively, it can be a powerful differentiator in a crowded marketplace.
3. Increases Sales Or ROI
Well-executed branding can result in increased sales and ROI for the event sponsor.
By using a consistent brand identity across all aspects of the event - from the invitations and website to on-site branding and collateral - sponsors can create a powerful and recognizable brand that will resonate with attendees long after the event is over.
It can also be used to drive sales by creating a branded experience that is unique and memorable, making attendees more likely to purchase products or services from the sponsor.
When done right, it can be a powerful tool for increasing sales and ROI for sponsors.
The Dos And Donts
Whether you're hosting a small gathering or a large-scale event, proper branding is essential to its success.
Your event's brand should be reflective of its overall tone and theme, and it should be consistent across all marketing materials.
Here are some dos and don'ts to keep in mind when creating your event's brand:
Do
1. Keep it simple
When it comes to branding your event, it's important to keep it simple.
Your branding should be easy to understand and remember. That way, your audience will be more likely to engage with your event.
Keep your branding consistent across all platforms, and make sure your message is clear.
With a well-executed branding strategy, you'll be able to effectively promote your event and reach your target audience.
2. Make it unique
When it comes to branding ideas for events, make sure to differentiate your event from others in the same space.
This can be accomplished in a number of ways, but it's important to keep your audience and objectives in mind when choosing a direction for your brand.
If you're hosting a corporate event, for example, you'll want to project a more professional image than if you're hosting a party for friends.
Consider what kind of atmosphere you want to create and who your target audience is when coming up with branding ideas for events.
3. Be consistent
When it comes to brand theme ideas for events, it is important for making your event recognizable and consistent.
Using the same colors, fonts, and logo across all your marketing materials will help with this. It is also important to have a consistent tone of voice across all your materials.
Having a recognizable brand will help your event stand out and be remembered by potential attendees.
4. Get feedback.
Before you finalize your event's branding, it's important to get feedback from others.
Ask your friends, family, and colleagues what they think of your event's name, logo, overall look, and feel.
Make sure to get input from a variety of people to get a well-rounded perspective. Once you've collected all of the feedback, take some time to consider it all before making any final decisions.
Don't
1. Overdo it
When it comes to event branding, don't overdo it. Too much branding can be overwhelming and off-putting. A little bit of branding goes a long way.
Keep your branding simple and elegant. Focus on creating a brand that is easily recognizable and speaks to your target audience.
2. Copy others
Plagiarism is never a good idea, especially when it comes to branding your event. Copying someone else's work can lead to serious consequences, including getting expelled from school or losing your job.
Not to mention, it's just plain unethical.
If you're caught plagiarizing, you could damage your reputation and relationships. So why take the risk? Come up with your own original ideas and be proud of them.
3. Overlook Feedback
When it comes to brand event ideas, feedback is essential.
Don't ignore it! It can be easy to get caught up in the planning process and forget to take into account what others think, but getting feedback from a variety of sources can help you create a more successful event.
4. Target Audience
Talk to your target audience and ask them what they would like to see at the event.
What kind of atmosphere are they looking for? What type of activities would they be interested in? What kind of branding would appeal to them?
5. Team
Get feedback from your team as well. They may have some great ideas that you hadn't thought of. And, of course, don't forget to solicit feedback from sponsors and partners.
Their input can be invaluable in ensuring that your event is a success.
So don't ignore feedback when it comes to brand theme ideas. It's essential to creating a successful event that will appeal to your target audience.
Host Your Events With Oreed
With Oreed’s all-in-one event management platform, you can find all event management capabilities on one platform.
1. Easy Registration Process
If you're looking for a way to streamline your event registration and payment processing, Oreed is a great option.
With Oreed, you can accept payments online, as well as track registrations and manage your event data in one central location.
2. Insights Into The Attendees
With us, you can have a 360-degree level of understanding of the attendees which would enable you to increase engagement and attendance at your upcoming events.
3. Process Certificates
There are many different types of certificates and accreditations that attendees can receive at conferences and conventions.
Once you partner with us, there is a system in place to process certificates and accreditations for attendees.
4. Make Events Engaging
If you're looking for a way to make your events more fun and exciting, Oreed's gamification features are a great option.
By adding elements of competition and reward, you can encourage guests to interact and engage with each other in a more fun and meaningful way.
Plus, our customizable features allow you to tailor the experience to your specific event goals.
So whether you're looking to increase networking opportunities or create a more interactive and enjoyable experience for your guests, Oreed can help make it happen.
So what are you waiting for? Book a demo with Oreed today.
Promote lifelong learning through Oreed by experiencing the most powerful all-in-one training and development intelligent platform that streamlines all your organization's learning, training, and development activities in one place.
Final Thoughts
Here are a few final thoughts on the subject.
Essential In Competitive Market
First and foremost, branding your event is absolutely essential in today's competitive market.
An event that is not properly branded is likely to be lost in the shuffle, and this can have a very negative impact on its bottom line.
An Investment
Branding should be seen as an investment, not an expense. It is worth the time and money to ensure that your event is properly branded.
This will pay off in the long run by helping to attract more attendees and ultimately generate more revenue.
If you want your event to be successful, you need to make sure it is properly branded.
Investing in quality branding will pay off in the long run by helping you attract more attendees and generate more revenue.
FAQS
1. What are the current trends in event branding?
There are many current trends in event branding, including the use of social media, video marketing, and experiential marketing. Event planners are increasingly using these tools to engage with potential attendees and create a more memorable experience.
2. What makes an event branding successful?
An event's branding is critical to its success. The branding should be consistent with the event's overall message and theme, and it should be applied consistently across all event materials. An effective event brand will make the event more recognizable and memorable, and it will help to attract and retain attendees.
3. What are 3 tips for successful branding?
- Make it unique.
- Show what you have to offer.
- Show why it is important for the customers.
