If you're an event planner, you know that branding is essential to the success of your events. But what does it mean to brand an event, and how can you go about it? In this comprehensive guide, we'll walk you through everything you need to know about event branding.

We'll start by defining branding and discussing its importance for events. Then, we'll discuss the elements of event branding guidelines and how to create a cohesive brand strategy. Finally, we'll provide some tips for putting your brand into action. So whether you're just starting out or looking to take your event branding to the next level, this guide has covered you!

What is Event Branding?

Event branding is about creating a cohesive and consistent look and feel for your event. This includes everything from your event website and marketing materials to on-site signage and swag. And just like with any other type of branding, event branding aims to create an emotional connection with your attendees.

When done well, event branding can help you build excitement for your event, differentiate yourself from the competition, and create a more memorable experience for your attendees. So how do you go about creating a strong event brand? First, you need to define your event's unique personality. What kind of feeling do you want your attendees to have when they think about your event?

Once you've settled on a personality, you need to start infusing it into every aspect of your event planning, from the language you use in your marketing materials to how you decorate your venue. Pay attention to the small details, as they can make a big impact. And finally, be sure to stay consistent with your branding across all channels.

If your event website looks vastly different from your email newsletters, it will only confuse and frustrate your attendees. By following these tips, you can create an unforgettable event brand that will leave a lasting impression on your attendees.

How can event branding help a company?

Many companies use event branding to connect with customers and promote their brand. Event branding can help a company in many ways, including creating brand awareness, increasing brand recognition, and Differentiating the company’s products or services from its competitors.

Additionally, event branding can help build customer loyalty and create positive associations with the company. For example, if a company hosts fun and well-organized event, attendees will likely have a positive impression of the company and be more likely to do business with them in the future. Event branding is an important tool to help companies achieve their marketing goals.

There are a lot of factors that go into branding an event. You want your event to stand out from the rest while still reflecting your company's values and mission. That can be a tall order, but luckily there are a few tried-and-true event branding ideas that can help you hit the mark.

Event Branding Ideas

App for Event

If you've got an event, why not develop a branded app to help promote it? An app can be a great way to engage potential attendees and get them excited about what's to come.

Plus, it's handy for providing event information and helping people stay organised. For example, you could include a schedule of events, speaker bios, and venue maps. You could also add a social media feed so people can follow along with the event hashtag.

And of course, don't forget to include a call to action so people can buy tickets or register for the event. A branded app is a great way to make your event more engaging and accessible. So why not give it a try?

Creative Stage design

A brand is more than just a name or logo. It's the identity of a company or product, and it should be reflected in everything from how it's marketed to how it's designed. An important part of any branding strategy is developing a unique and consistent visual style. And one of the best ways to do that is through creative stage design.

A well-designed stage can help to communicate a brand's key messages, and it can create an immersive experience that engages audiences and leaves a lasting impression. Whether it's a sleek and modern stage for a tech conference or a fun and colourful stage for a kids' event, creative stage design can be a powerful tool for any brand.

Create a Social Wall

In today's social media-driven world, finding creative ways to connect with your audience is more important than ever. One great way to do this is by creating a social wall. A social wall is a digital space where you can curate content from all of your social media channels in one place.

This gives your audience a one-stop-shop to stay up-to-date on all your latest news and events. Plus, it's a great way to drive traffic to your various social media channels. To get started, simply create an account on a platform like Walls.io or Tintup. Then, start adding content from your Twitter, Facebook, Instagram, and other channels.

You can even add hashtags and customise the design of your social wall to match your brand identity. So why not give it a try? A social wall could be just the thing you need to take your branding to the next level.

Elements Of Event Branding

When you're planning an event, it's important to think about branding. Your brand is your identity, and it should be reflected in every aspect of your event, from the invitations to the décor. Branding can make your event more memorable and help you to attract your desired audience. The elements of event branding are as follows.

Website

One of the essential elements of event branding is your event website. This is where potential attendees will go to learn more about your event, so it's important to ensure that your website is professional and informative.

Your event website should include all the essential information about your events, such as the date, time, location, and list of speakers. Including a registration form on your website is also a good idea so attendees can sign up for your event in advance.

By taking the time to brand your event and create a professional website, you'll be able to attract more attendees and ensure that your event is a success.

Colour Scheme

When it comes to event branding, one of the most important elements is the colour scheme. The right colours can help create a feeling of cohesion and coherence while conveying the right message to attendees.

For example, softer, more calming colours can help create a relaxed atmosphere, while bolder colours can be used to energise and excite. Of course, your specific colours will need to be carefully chosen to complement your overall branding strategy. But with a little thought and creativity, you can use colour to make your event website truly stand out from the crowd.

Font

Any good event should have a strong branding strategy, and one of the most important elements of branding is font choice. The right font can help to convey the tone and atmosphere of an event, and it can also make event materials more visually appealing.

When selecting a font for an event, it is important to consider both the message you want to communicate and the event's overall aesthetic. For example, a more formal event might benefit from a classic serif font, while a more relaxed event could use a modern sans-serif font.

In any case, choose a legible font that will be easy for guests to read. Carefully considering the right font can help make your event more memorable and successful.

Logo

A logo is a symbol or other design associated with a brand or company. It is usually used on products, packaging, and stationery and can be applied to buildings or other properties. Logos are often considered trademarks, but they can also be copyrighted.

A company's logo should be unique and should reflect the company's values and mission. When designing a logo, it is important to remember how it will be used and what message it should convey. The color, font, and overall look of the logo should all be considered. A well-designed logo can help to create a strong brand identity that will attract attention and build loyalty.

Use Oreed For Managing your Events

Oreed is a live event management platform that enables hybrid and online events. The platform provides a complete solution for event organisers, from creating the event website to managing registrations and post-event follow-ups. Oreed positions itself as an "LMS system" (live event management system), offering a comprehensive set of features and tools for event organisers.

Oreed's main competitors are Vfairs, Whova, Hopin, and Cevent. What sets Oreed apart from these competitors is its focus on providing a complete solution for live events, rather than just individual components such as registration or website builder tools.

If you're looking for a platform that will enable you to manage all aspects of your live event, then Oreed is worth considering.

Conclusion

By taking the time to create a cohesive and consistent event branding strategy, you can not only make your event more memorable for attendees but also help to set it apart from the competition. If you’re looking for help creating an effective event branding strategy, our team of experts are here to assist you. Contact us today to learn more about how we can help!

A Comprehensive Guide to Event Branding