If you're an event planner, you know that branding is essential to the success of your events. But what does it mean to brand an event, and how can you go about it? In this comprehensive guide, we'll walk you through everything you need to know about event branding.
We'll start by defining branding and discussing its importance for events. Then, we'll discuss the elements of event branding guidelines and how to create a cohesive brand strategy. Finally, we'll provide some tips for putting your brand into action.
So whether you're just starting out or looking to take your event branding to the next level, this guide has covered you!
What is Event Branding?
Event branding is about creating a cohesive and consistent look and feel for your event. This includes everything from your event website and marketing materials to on-site signage and swag. And just like with any other type of branding, event branding aims to create an emotional connection with your attendees.
When done well, event branding can help you build excitement for your event, differentiate yourself from the competition, and create a more memorable experience for your attendees. So how do you go about creating a strong event brand? First, you need to define your event's unique personality. What kind of feeling do you want your attendees to have when they think about your event?
Once you've settled on a personality, you need to start infusing it into every aspect of your event planning, from the language you use in your marketing materials to how you decorate your venue. Pay attention to the small details, as they can make a big impact. And finally, be sure to stay consistent with your branding across all channels.
If your event website looks vastly different from your email newsletters, it will only confuse and frustrate your attendees. By following these tips, you can create an unforgettable event brand that will leave a lasting impression on your attendees.
How can event branding help a company?
1. Memorable Identity
One of the key benefits of event branding is the ability to create a memorable identity for your company.
By establishing a unique and distinctive event brand, you can set yourself apart from competitors in a crowded market.
This differentiation helps increase brand recognition and recall among attendees and potential customers.
2. Reinforces Brand Identity
It offers a powerful opportunity to reinforce your company's brand identity.
By aligning your branding with your brand values and messaging, you create a cohesive and consistent brand experience.
Through the consistent use of logos, colors, and visual elements, you can strengthen the connection between your brand and the event experience.
This alignment enhances brand recognition and helps attendees associate your company with the values and qualities you stand for.
3. Builds Positive Associations
Effective event branding can generate positive associations and emotions around your brand.
By creating a favorable perception of your brand through strategic branding elements, you can shape attendees' perceptions and experiences.
When attendees have a memorable and enjoyable experience at your branded event, it fosters positive emotions and sentiments toward your brand.
This, in turn, can lead to increased brand loyalty and advocacy as attendees become more inclined to support and recommend your company.
In order for a consumer to consider making a purchase, a brand's trustworthiness is required, according to 81% of consumers.
4. Showcases Products/Services
It provides an excellent platform to showcase your company's products or services.
By leveraging event branding elements, you can effectively highlight your offerings and communicate key messages to attendees.
From signage and displays to interactive experiences, event branding creates opportunities for attendees to interact with and experience your products or services firsthand.
This direct engagement can generate interest, drive engagement, and ultimately lead to increased sales or conversions.
5. Drives Event Success
It plays a vital role in driving the success of your event. A well-executed event brand can attract a larger audience by creating a compelling and recognizable presence.
Through strategic event branding initiatives, you can generate buzz, anticipation, and excitement around your event, increasing the likelihood of attendance.
By skillfully utilizing event branding to create an immersive and captivating atmosphere, you can make a lasting impact on attendees, resulting in increased brand visibility and potential prospects for future business endeavors.
In conclusion, event branding offers numerous benefits to your company. It helps establish a memorable identity, reinforces your brand identity, and builds positive associations with your brand.
Additionally, event branding provides a platform to showcase your products or services and plays a crucial role in driving the success of your event.
By leveraging the power of event branding, you can create a strong and lasting impact on attendees and enhance your company's overall brand presence and reputation.
Event Branding Ideas
There are a lot of factors that go into branding an event. You want your event to stand out from the rest while still reflecting your company's values and mission. That can be a tall order, but luckily there are a few tried-and-true event branding ideas that can help you hit the mark.
1. App for Event
If you've got an event, why not develop a branded app to help promote it? An app can be a great way to engage potential attendees and get them excited about what's to come.
Plus, it's handy for providing event information and helping people stay organised. For example, you could include a schedule of events, speaker bios, and venue maps. You could also add a social media feed so people can follow along with the event hashtag.
And of course, don't forget to include a call to action so people can buy tickets or register for the event. A branded app is a great way to make your event more engaging and accessible. So why not give it a try?
2. Creative Stage Design
A brand is more than just a name or logo. It's the identity of a company or product, and it should be reflected in everything from how it's marketed to how it's designed. An important part of any branding strategy is developing a unique and consistent visual style. And one of the best ways to do that is through creative stage design.
A well-designed stage can help to communicate a brand's key messages, and it can create an immersive experience that engages audiences and leaves a lasting impression. Whether it's a sleek and modern stage for a tech conference or a fun and colourful stage for a kids' event, creative stage design can be a powerful tool for any brand.
3. Create a Social Wall
In today's social media-driven world, finding creative ways to connect with your audience is more important than ever. One great way to do this is by creating a social wall. A social wall is a digital space where you can curate content from all of your social media channels in one place.
This gives your audience a one-stop-shop to stay up-to-date on all your latest news and events. Plus, it's a great way to drive traffic to your various social media channels. To get started, simply create an account on a platform like Walls.io or Tintup. Then, start adding content from your Twitter, Facebook, Instagram, and other channels.
You can even add hashtags and customise the design of your social wall to match your brand identity. So why not give it a try? A social wall could be just the thing you need to take your branding to the next level.
Elements Of Event Branding
According to a survey, the majority of brands (83%) have reported a consistent increase in sales as a result of event marketing.
When you're planning an event, it's important to think about branding. Your brand is your identity, and it should be reflected in every aspect of your event, from the invitations to the décor. Branding can make your event more memorable and help you to attract your desired audience. The elements of event branding are as follows.
1. Website
One of the essential elements of event branding is your event website. This is where potential attendees will go to learn more about your event, so it's important to ensure that your website is professional and informative.
Your event website should include all the essential information about your events, such as the date, time, location, and list of speakers. Including a registration form on your website is also a good idea so attendees can sign up for your event in advance.
By taking the time to brand your event and create a professional website, you'll be able to attract more attendees and ensure that your event is a success.
2. Color Scheme
When it comes to event branding, one of the most important elements is the color scheme. The right colours can help create a feeling of cohesion and coherence while conveying the right message to attendees.
For example, softer, more calming colors can help create a relaxed atmosphere, while bolder colors can be used to energize and excite. Of course, your specific colors will need to be carefully chosen to complement your overall branding strategy. But with a little thought and creativity, you can use color to make your event website truly stand out from the crowd.
3. Font
Any good event should have a strong branding strategy, and one of the most important elements of branding is font choice. The right font can help to convey the tone and atmosphere of an event, and it can also make event materials more visually appealing.
When selecting a font for an event, it is important to consider both the message you want to communicate and the event's overall aesthetic. For example, a more formal event might benefit from a classic serif font, while a more relaxed event could use a modern sans-serif font.
In any case, choose a legible font that will be easy for guests to read. Carefully considering the right font can help make your event more memorable and successful.
4. Logo
Did you know that the logos of McDonald's and Shell are recognized by a significant majority of adults, with 88% being able to identify them?
A logo is a symbol or other design associated with a brand or company. It is usually used on products, packaging, and stationery and can be applied to buildings or other properties. They are often considered trademarks, but they can also be copyrighted.
The logo stands out as the most recognizable identifier for a brand. Consumers also identify brands through visual style (60%), brand color (45%), and a unique voice (25%).
A company's logo should be unique and should reflect the company's values and mission. When designing a logo, it is important to remember how it will be used and what message it should convey. The color, font, and overall look of the logo should all be considered. A well-designed logo can help to create a strong brand identity that will attract attention and build loyalty.
Use Oreed For Managing your Events
Oreed is a live event management platform that enables hybrid and online events. The platform provides a complete solution for event organisers, from creating the event website to managing registrations and post-event follow-ups.
1. Registration Made Easy
Simplify the registration process for your events with Oreed. We understand the pain points that come with event registration, which is why we've designed our platform to streamline the experience.
With just a few clicks, your customers can easily register and make digital payments, eliminating the need for complicated forms and endless email threads.
2. Valuable Insights Into Your Attendees
Gain valuable insights into your attendees with Oreed.
Our platform provides a comprehensive understanding of their event history, allowing you to enhance engagement and boost attendance for future events.
No more manual data sifting or struggling with complex spreadsheets. With Oreed, all the attendee information you need is readily available at your fingertips.
3. Certificates And Accreditations Made Simple
Managing certificates and accreditations for your event attendees is a breeze with Oreed.
Our system offers a simple and efficient way to process and handle all necessary certificates and accreditations, ensuring everything is taken care of in a timely manner.
Rest easy knowing that Oreed covers this aspect of event management, allowing you to focus on other important tasks.
Experience a seamless and hassle-free event management process with Oreed.
Our all-in-one platform provides you with the tools and features you need to successfully manage your events.
From easy registration and valuable attendee insights to streamlined certificate and accreditation processing, Oreed has you covered.
Say goodbye to the stress of event management and say hello to a smooth and efficient experience with Oreed.
Book a demo with us and get a walk of all our features.
Promote lifelong learning through Oreed by experiencing the most powerful all-in-one training and development intelligent platform that streamlines all your organization's learning, training, and development activities in one place.
Conclusion
By taking the time to create a cohesive and consistent event branding strategy, you can not only make your event more memorable for attendees but also help to set it apart from the competition. If you’re looking for help creating an effective event branding strategy, our team of experts are here to assist you. Contact us today to learn more about how we can help!
