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5 Promotional Ideas For Events To Try Out In 2023

Oreed

Looking for fun and exciting promotional ideas for events to make your upcoming events worthwhile and engaging? In this article, you will find some fun and exciting promotional ideas for events to try out in the new year.

As we move into 2023, event planners are looking for new and innovative ways to promote their events. There are many promotional ideas for events that can be used to generate interest in an upcoming event.

When it comes to promoting an event, there are a variety of different approaches that can be taken. It really depends on the type of event, the budget, and the target audience.

Let’s first have a look at what Event Promotion actually is. 

What is Event Promotion?

what is event promotion

Event promotion is the process of publicizing and marketing an event in order to increase its attendance and draw a larger audience. 

This can be done through a variety of channels, including traditional media (television, radio, and print), as well as digital and social media. Event promoters typically work with event organizers to develop promotional strategies and campaigns that will generate interest and excitement for the event.

The goal of event promotion is to generate awareness and interest in the event so that more people will attend. To do this, promoters must first identify their target audience and then find the best ways to reach them. 

Traditional methods like television, radio, and print advertising can still be effective, but they often come at a high cost. 

Additionally, many people now get their news and information from digital sources, so it's important for promoters to have a strong presence on social media and other online platforms.

Developing an effective promotional campaign takes time, effort, and creativity, but it can ultimately make or break an event. With the right strategy in place, event promoters can ensure that their event is a success.

Benefits of Promotional Ideas for Events

Benefits of Promotional Ideas for Events

When it comes to promoting your event, there are a lot of different options and ideas to choose from. But what are the benefits of using promotional ideas for events?

  • Create a Buzz 

For one, it can help you get more people interested in attending your event. By using promotional ideas, you can create a buzz and get people to talk about your event. This can help increase interest and encourage more people to attend.

  • Cost-effective

Another benefit is that it can help you save money. Promotional ideas can be less expensive than traditional advertising methods, such as print or television ads. And since they often require less manpower to create and implement, they can also save you time and money on production costs.

  • Stand out from the Competition

Finally, using promotional ideas for events can also help you stand out from the competition. With so many events happening all the time, it can be hard to get noticed. But if you use unique and creative promotional ideas, you can make your event stand out and attract attention.

Best Promotional Ideas to Try Out in 2023

Best Promotional Ideas to Try Out in 2023

Wondering how to promote events? Look no more. Here’s how to promote events with the best ideas in 2023.

1. Early Birds Discounts and Offers

As event promoters, one of the best ways to get people to attend your event is by offering early bird discounts. By offering a discounted price for those who purchase their tickets early, you're incentivizing people to buy tickets as soon as possible. 

Not only does this help you sell more tickets overall, but it also helps you boost interest and excitement for your event.

People love getting a deal, so make sure to promote your early bird discounts heavily. Use social media, email marketing, and any other channels you have at your disposal to reach potential attendees. 

And don't forget to list the early bird price next to the regular price on all ticketing materials - this will help drive home the savings that people can enjoy by buying early.

Offering early bird discounts is a great way to increase attendance at your next event. So start promoting those deals today and watch the RSVPs pour in!

2. Referral Programs

Referral programs can be a great way to promote events. By offering incentives for people to refer others to the event, you can generate interest and excitement while also building up a database of potential attendees. 

However, it's important to design your referral program carefully to get the most out of it. Here are a few tips:

  • Make sure the incentive is something people will want. A discount on tickets, for example, is more likely to generate referrals than a free pen or keychain.
  • Make it easy for people to refer others. The simpler the process, the more likely people will be to do it.
  • Promote the referral program widely before the event so that people are aware of it and have time to participate.

By following these tips, you can create a successful referral program that will help promote your event and boost attendance.

3. Utilize Social Media

As someone who owns or operates a business, you may be wondering how you can leverage social media to promote your events. While there are many different ways to go about this, here’s how you can promote an event online. 

  • Create an Event Page

First, it's important to create an event page on your social media platforms of choice (Facebook, Twitter, Instagram, etc.). This page should include all the relevant information about your event, such as date, time, location, and what will be happening. You should also make sure to post regular updates leading up to the event so that people are aware of it and can start getting excited.

  • Get Paid Ads

Next, start promoting your event through paid ads on social media. This is a great way to reach a larger audience and ensure that people who might be interested in attending actually see your event page.

  • Onboard Influencers

Finally, consider using influencers to help promote your event. If you can find influencers who are willing to share information about your event with their followers, this can be a very effective way to reach even more people. 

Just make sure that the influencers you choose are relevant to your target audience and have a good reputation.

By following these steps, you can successfully promote events online.

4. Social Media Contests

Wondering how to promote an event online? Social media contests can be a great way to promote events online. 

By offering prizes and incentivizing people to share your contest with their friends, you can reach a wider audience and create buzz around your event.

There are a few things to keep in mind when running a social media contest. 

  • First, make sure the prize is something that will appeal to your target audience. 
  • Second, craft rules that are easy to follow and increase the chances of people entering the contest. 
  • Finally, promote the contest through your other marketing channels to ensure maximum exposure. 

When done right, social media contests can be an effective way to generate interest in your event. By following the tips above, you can create a successful contest that will help you reach your promotional goals.

5. Discounts for Royalty Cards

Discounts for royalty cards can be a great way to promote your event. By offering a discount to those with a royalty card, you can encourage more people to attend your event and help support your cause. 

There are a few things to consider when offering discounts for royalty cards, such as the amount of the discount and who is eligible for it. You'll also want to make sure that you promote the discount properly so that people are aware of it.

When determining the amount of the discount, you'll want to consider how much it will cost to host the event and how much revenue you hope to generate. The discount should be significant enough to encourage attendance but not so large that it cuts into your profits. You'll also want to consider who is eligible for the discount. For example, you may only offer the discount to those with a valid royal card. 

Alternatively, you may open up the discount to anyone who purchases a ticket in advance.

Host your Event with Oreed

Looking to host your upcoming events with a reliable and all-in-one event management platform? Look no further than Oreed! Our user-friendly and easy-to-access platform makes it easy to manage every aspect of your event, from start to finish. Plus, our extensive list of features has everything you need to make your event a success.

With Oreed,

  • You can have a better understanding of your attendees.
  • With a 360-degree level of understanding of attendees, you can enhance the attendance and engagement of your upcoming events.
  • With our central database, recommendations can be given to clients on an automated basis. 
  • Moreover, an online registration system makes it easy for attendees to sign up and pay for their events.

Gamification Features

Do you want your events to be more fun? Then use Oreed's gamification features! Our platform allows you to add gaming elements to your events. This will make your events more engaging and enjoyable for everyone involved. 

Plus, it can also help increase attendance and participation. So if you're looking for a way to make your events more enjoyable, be sure to check out Oreeds gamification features.

So what are you waiting for? Book a demo with Oreed today. 

Promote lifelong learning through Oreed by experiencing the most powerful all-in-one training and development intelligent platform that streamlines all your organization's learning, training, and development activities in one place. 

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