A quick guide to writing an engaging event marketing email


An event marketing email is a powerful tool that can help you promote your upcoming event. By crafting a well-written and effective email, you can reach a large audience and generate interest in your event. 

Wondering how to write the perfect event marketing email but don’t know where to start? There are a few key elements that should be included in an event marketing email.

Event emails are a great way to promote your upcoming event and get people excited about attending. However, it's important to make sure that your email stands out from the rest and is engaging enough to get people to actually open and read it. Here are a few tips for creating a marketing email that will grab attention and get people excited about attending your event.

What is Email Marketing

email marketing illustration

Email marketing is a type of direct marketing that uses electronic event emails as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. 

However, the term is usually used to refer to:

  • Sending emails with the primary purpose of enhancing the relationship of a merchant with its current or previous customers, 
  • Sending emails with the primary purpose of acquiring new customers or convincing current customers to purchase something immediately. 

Email marketing is similar to other types of marketing, such as social media marketing and direct mail marketing. However, there are some key differences. 

  • With email marketing, you are able to target specific groups of people and track how they interact with your emails. This makes it easier to see what types of messages are effective and helps you to adapt your content accordingly. 
  • Another thing that sets it apart is that it is relatively inexpensive compared to other forms of marketing. You can reach a large number of people without having to spend a lot of money on advertising. 
  • Additionally, you can easily track the results of your email campaigns and adjust your strategy as needed. 

If you are looking for a way to reach out to your customers or promote your business, email marketing may be a good option for you.

Benefits of Event Email

Event marketing emails can be a great way to promote your business and connect with potential customers. Here are some of the benefits of using event marketing emails as one of the most effective virtual marketing strategies.

  • They can help you reach a wider audience. By sending out an event email about your event, you can reach people who may not have heard about it otherwise. 
  • They can help you promote your brand. By sending out an email with your company logo and information about your event, you can help raise awareness of your brand. 
  • They can help you boost ticket sales. By sending out an email with information about your event and a link to purchase tickets, you can encourage people to buy tickets in advance. 
  • They can help you build relationships with potential customers. By sending out an email with information about your event and a personal message, you can start to build a relationship with potential customers before they even attend your event. 
  • They can help you generate word-of-mouth buzz. By sending out an email with information about your event and asking people to forward it to their friends, you can generate word-of-mouth buzz that can lead to more ticket sales and more interest in your event.

When designing your virtual marketing campaign, it is important to make it an essential part of it. 

Along with the benefits mentioned above, they allow you to reach a large number of potential customers with a personalized message. This can help to increase your brand awareness and create a more positive association with your company. 

Additionally, they can be used to target specific demographics or interests, which can help to improve your chances of conversion. 

Finally, using such emails can help to build relationships with potential customers and create a database of interested individuals for future reference.

Email Marketing Challenges That You Should Be Familiar With

1. Enhancing User Interaction Rates

One of the core challenges of email marketing is encouraging recipients to interact with the content of the emails actively. 

A lack of engagement often means that emails go unread, get marked as spam, or get deleted. 

Enhancing interaction not only ensures that your content gets seen but it also aids in building a more interactive and loyal customer base.

2. Sustaining Customer Loyalty

Keeping customers consistently interested and loyal to a brand or service is a huge challenge for brands that opt for email marketing. 

Even the most dedicated customers can lose interest in your brand over time.

By not constantly innovating or offering new value through email marketing techniques, brands risk losing their long-standing customers to competitors.

3. Refining Email Customization

The days of generic email blasts are long gone. In 2023, consumers expect personalised content tailored to their preferences and needs. 

However, achieving this level of personalization requires a deep understanding of each subscriber's behaviour, preferences, and interaction history, which can be daunting to compile and analyse from an email marketeer’s perspective.

4. Synchronizing Data Resources

Ensuring that all data sources are integrated can be a significant challenge due to the multiple platforms and channels available for marketing.

Proper data integration is crucial to fully understanding a customer's journey and offering them the most relevant content. 

Decentralised or siloed data can lead to missed opportunities and misinformed marketing strategies.

5. Elevating Click-Through Rates (CTR)

A high email open rate doesn't necessarily translate to actual conversions. 

The ultimate goal for most marketers is to get the recipient to click a link within the email and take a desired action, such as making a purchase or signing up for a webinar. 

However, crafting compelling calls-to-action and designing intuitive email layouts that effectively guide users to click can be challenging.

Therefore, always remember that although email marketing has become a crucial marketing approach for brands, it presents unique challenges. 

Navigating these issues requires strategic planning to understand the customer’s behaviour and design your email marketing campaign accordingly.

How to Write an Engaging Event Marketing Email

The word event written on a notepad

Here’s a complete guide on how to create an engaging email.

1. Work on your Subject Line

When it comes to event marketing, your email subject line is your first and best chance to make a good impression. After all, if your subject line doesn't spark interest, your email is likely to be deleted without being read.

To write an engaging marketing email as one of your virtual marketing strategies, 

  • Start by creating interesting and engaging subject lines. 
  • Your subject line should be brief and to the point, but also make sure it's interesting enough to grab attention. 

Along with these strategies, adding good subject lines for follow up emails would also help.

It's important to follow up with your attendees, and a great way to do that is by sending an email with a good subject line. Here are some tips for writing follow up emails that will get opened and read:

Use personalization: Include the attendee's name in the subject line so they feel like the email is meant just for them.

Keep it short and sweet: Write a brief subject line that gets straight to the point.

Be creative: Try to come up with a clever or pun-ny subject line that will make recipients want to open the email just to see what it says.

Offer something valuable: Give recipients a reason to open your email by offering exclusive content, discounts, or early access to upcoming events.

2. Don’t Inform Too Much

When it comes to event marketing, one of the most important things you can do is to provide enough information in your email to make recipients interested, but still hold some back so they feel compelled to participate. 

After all, what's the point of attending an event if you already know everything that's going to happen? 

To strike the perfect balance, start by providing a general overview of what the event will be about. Then, include just a few key details that will pique recipients' interest without giving too much away. And finally, be sure to include a call-to-action so recipients know how to sign up or get more information.

3. Add Videos to Grasp Attention

Adding videos to your event marketing emails can be a great way to engage your audience and get them excited about attending your event. Here are a few tips to make sure your videos are effective:

  • Keep them short: People are more likely to watch a video that is only a few minutes long, so keep your videos concise.
  • Add value: Your videos should add value to the email by providing information that is not available in the text or by showing off something special about the event.
  • Make them visually appealing: Use high-quality visuals and audio to make sure your videos look professional and are enjoyable to watch.

By following these tipsfor your event announcement emails, you can create emails that are both informative and engaging, and that will help you boost attendance at your next event.

4. Add Call to Action

Adding a call to action to your email can help increase engagement and encourage recipients to take the desired action. 

When crafting your call to action, be sure to keep the following in mind:

  • It should be clear and concise - it should be easy for recipients to understand what you want them to do.
  • It should be relevant to the event and audience - make sure it aligns with what you're trying to achieve with your email.
  • It should be visually appealing - use imagery, color, and font size/style to make your call to action stand out.

By following these tips, you can add to your virtual marketing campaign that will encourage your recipients to take action.

Top Event Email Examples

1. Brand-Centric Event Email Example

The IFLA World Congress Singapore 2018 event email example is an exemplary model for brand-focused messaging. 

The brand email example effectively showcases a minimalist and on-brand event invitation email followed by a compelling Call to Action (CTA) and prominent hights of the event specifics. 

In event promotions, it's essential to concentrate on key messages and ensure they align with your brand identity.

2. Engagement-Driven Event Email

An event email example that stands out for its engagement factor is one from Click by 

The engagement-driven email example has two captivating features are a signature branded graphic and an introductory video. 

Given's global recognition, leveraging the company CEO's name in the introductory line, and emphasising their unique brand hues, was a strategic move.

3. Content-Rich Event Email

Neil Patel's Advanced Content Marketing Summit offers a noteworthy event email example in the world of content marketing. Neil Patel's invitations are known for their straightforwardness and compelling content. 

One distinct feature of this email example is the spotlight on the registration of speakers. 

If you're nurturing a personal brand, highlighting a list of prominent speakers in your event email can showcase your aim to align with your audience's preferences, leading to more tailored event sign-ups.

4. Face-To-Face Event Email

Salesforce's in-person event invitation email gathers its recipients' attention with its visual appeal that creates curiosity about the event's offerings. 

It feels less like a conventional corporate gathering and more like an unforgettable celebration. 

An outstanding attribute of this event email example is its dual CTAs. One present at the beginning and the other at the end which boosts the chances of conversion.

5. Community-Centric Event Email

The Google Cloud community event invitation email exemplifies how to invite a community to an event effectively. 

The email crisply announces the date and time, followed by a straightforward CTA that caters to those already acquainted with the event.

By doing so, you are allowing them to register without diving deep into the email content. Additionally, a discount coupon is offered that incentivises attendees to take prompt action.

Each event email example provides unique insights into crafting compelling invitations. 

Whether you are focusing on brand, engagement, content, in-person interactions, or community-building, by aligning the message with the target audience's interests, you can boost your event attendance in no time.

Oreed is Here to Help You!

Oreed is much more than a learning platform, it is a platform that promises thriving. You can make use of this single platform to carry out all your events.

It allows two-way communication which encourages increased engagement and a better learning experience. Along with this, with Oreed’s feature of managing all at one place, diverse communication channels are added to the mix that can add to the quality of communication as well as customers and employees’ engagement. 

Once you have partnered with Oreed, you no longer have to worry about your potential growth as Oreed is here to do the job. With its growth framework, you can unlock promising growth opportunities for your organization.

Final Thoughts

email notification on a laptop

By following these guidelines for your event announcement emails, you can write an engaging event marketing email that promises results.

Promote lifelong learning through Oreed by experiencing the most powerful all-in-one training and development intelligent platform that streamlines all your organization's learning, training and development activities in one place

So what are you waiting for? Partner with Oreed today to communicate with your customers using the best virtual marketing strategiesto design your event announcement emails.

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