What seemed to be a temporary adjustment as a result of the pandemic is gradually becoming a way of living. Stepping out of the restrictions placed by COVID’19, many industries are keen to host virtual events that enable them to connect with people across the globe. Rather than working in the survival mode, many hosts chose to prosper in the virtual realm by channeling their abilities in the right direction. Whether virtual or in-person, the core of every event is to gather people on a single platform.
With the platform as a differentiating factor, many virtual events overpower in-person events by redefining connectivity. As per Statista, the number of virtual events is 40% of the total number of events. The most successful virtual events pushed the geographical boundaries and made it to the top. Here’s a list of the top 5 most successful virtual events of 2022 that raised the bar for every event organizer out there.
The Gradual Shift to Virtual Events
Is COVID’19 impacting your event’s success rate due to the worldwide gathering restrictions? Virtual events offer the same opportunities, just on a more viable platform. Similar to an in-person event, people gather behind their screens to gain information, job opportunities, or training sessions for virtual events. The only differentiating factor is the presence of a screen behind the attendees and hosts. Although the virtual event industry lacked a precedent, it took off quite well.
People were in an utter state of chaos and confusion with the onset of the pandemic as businesses were not equipped to handle such a drastic change. With time, businesses discovered ways to connect with their target audience through various means, the most effective being virtual events.
Some Basic Types of Virtual Events
- Virtual Conferences
- Virtual Wedding Expos
- Online Concerts
- Virtual Onboarding Events
- Virtual University Fairs
Virtual Events over In-Person Events
Want to know more about why you should host your next virtual event online rather than in a physical setting? Here’s a list of reasons.
Diversity and Inclusion
Only targeting audiences present at the same place drives diversity away from your event. No matter how high the engagement rate is, when the right people do not attend the event, it fails to meet its set goal. To gauge an event’s performance, it is crucial to measure the inclusion rate as well. Unlike in-person events that inhibit attendance as participants have to bear the travel, accommodation, and off-time expense, virtual events attract participants from all across the globe. The participation rate of an online event is 29% greater than in-person. The added convenience brings people to your events no matter where they reside.
Breaking all boundaries of time and location, virtual events cater to the masses. With such a diverse audience, virtual events should be hosted on platforms that meet the requirements of the business. Oreed is one such virtual platform that offers a customized experience for each client. Avail of our services and boost your ROI in no time.
Easy to Gauge Performance
Before hosting the next virtual event, every successful event organizer should keep track of their past performance. In-person events that revolve around manual registration processes do not equip organizations with analytical insights into the event attendance. Post-event, organizations stand at the same point where they began their journey due to the lack of data centralization. Virtual events enable organizers to maintain real-time activity logs of the attendees, participation rate, and user activity.
Join Oreed and assess your event performance through our data analytics. We centralize user data and translate it into actionable insights to enable targeted marketing and efforts. Whenever a participant registers through Oreed, the hosts gain access to their data on a centralized platform. Now that you have retained the customer data, you can utilize it to conduct data analysis and gain 360-degree user understanding to generate leads for future events.
Greater Learning Opportunities
As online events decrease the event costs, organizers can allocate their financial resources to enhance the learning experience for their attendees. Virtual events hosted through platforms like Oreed introduce engaging features such as gamification to immerse the attendees throughout the event. Such virtual event platforms allow one-on-one interactions between participants and hosts which was impossible during in-person events. Our LMS system facilitates better training and learning programs tailored to our client’s requirements. As the learning programs are designed by keeping the user requirements in mind, they result in higher learning rates than in-person events.
For each user, Oreed customizes its offering and pricing package as per their business requirements, hence providing a personalized experience for users. Enhancing the participants’ experience through two-fold virtual events is here to stay.
World’s Top 5 Most Successful Virtual Events of 2022
The popularity of virtual events peaked in 2022. Here we talk about the top 5 most successful virtual events of 2022.
1. Digiday Media CMO Summit
Gathering the marketing leaders of various domains including advertising, media, and retail, the Digiday Media CMO summit was held on January 25th, 2022. It was a two-day event that revolved around navigating the industrial trends, patterns, and tips. Another point of focus was the challenges faced by brands to ensure integrity and data safety.
Day 1 Agenda
The team initiated Day 1 by hosting an honest and interactive session amongst the speakers at noon EDT in Town Hall. Throughout the debate, the speakers navigated through the opportunities that exist in the marketing industry. On the other hand, they also shed light on the challenges faced by the industry. It abided by the Chatham House Rules.
Day 2 Agenda
The speakers started off by marketing luxury fashion and talked about various industry trends throughout the 2 hours 45 minutes long event.
Sponsors
- MNTN
- Camera IQ
- Disqo
- Frontify
- Piano
To book an event through Digiday Summit, click here. Such virtual events utilize virtual event platforms that facilitate engagement and streamline the operations of an online event. For your next virtual event, join Oreed and host a successful event.
2. ProductCon
ProductCon is one of the top virtual events of 2022 with four conferences, sixteen sessions, and twenty thousand viewers per year. Being the largest product management conference in the world, ProductCon is an event that integrates trending topics of Project Management. ProductCon invites various product heads from Spotify, Amazon, Netflix, etc. The event begins at 9:00 A.M. and concludes at 1:50 P.M.
Registration Charges
1. Early Bird- It was free until 17th February 2022
It gives free access to the conference, presentations, and recordings.
2. ProductCon VIP- $228
You get access to the main stage, networking, recordings, library templates, tools, and certificates of completion
3. ProductCon VIP Team- $199
Attendees receive Product School t-shirts, a 20% discount on Product School merch, main stage access, a Q/A session with speakers, and completion certificates.
Key Sponsors
- Amplitude
- LogiAnalytics
- Pendo
- Airfocus
- Lucidchart
To avail of automated completion certificates customized by the virtual event platform on its own and with various engagement features, sign up for Oreed’s services today and personalize your learning events.
3. Kanye West Album Release
Did Kayne West just make the best use of virtual event platforms by treating his fans with a virtual album release? Yes, you heard it right. On 22nd February 2022, Kanye West live-streamed his album’s release from Miami for his die-hard fans and it is one of the most popular virtual events of 2022. Fans who were unable to attend his performance due to the lingering COVID’19 threat were able to revel in the release of the much-awaited album.
The exhilarated fans paid $2 million to buy Stem Players and it is not even surprising as Kayne’s popularity is unmatched. If you are planning to stream an album online or hold a virtual concert, you must keep all the aspects in mind and choose an event management platform that provides an all-in-one solution for your next big event. Oreed is a platform that supports online events and handles everything from the scratch. Whether it is the registration process or post-event data analysis, we are here to oversee it all for your upcoming event.
4. Social Media Strategies Summit
An event solely organized for senior-level marketing professionals, the SMSS summit was a two-day event held from 23rd February to 24th February 2022. The event solely covered the ins and outs of an effective social media strategy. Click here to view the agenda of the event. Marketing professionals attended the event to gain valuable insights to revamp your existing strategies according to the ongoing market trends.
5. The StartUp Grind Conference
The StartUp Grind Conference is a worldwide event hosted for new business ventures and startups. The virtual event hosted around 15000 professionals from all over the world and offered a choose-what-you-pay model to the attendees.
A past attendee reviewed the event on its website in the following words: “From interesting content to the quality and diversity of the attendees, Startup Grind is the truth.” Such diversity and inclusion are only possible through virtual events. To effectively manage your next virtual event that caters to such a massive number of participants, join Oreed. We ensure constant user engagement and an overall immersive experience for the users.
Join Oreed today and host a personalized and engaging virtual event that can make it to the list of the most successful virtual events in the world.
