Although much more accommodative and convenient, virtual events are still in their infancy. Virtual events became a reality mainly because of the pandemic but their popularity surged as the hosts were able to gather people living all across the world on a single platform. Virtual events are not going away anytime soon and hosts are on a quest to discover the best virtual event platform for their next event.
Virtual event platforms create a win-win situation for both the host and attendees. From 2020, virtual events’ popularity has increased by 30% and we will guide you through the decision to choose the best virtual event platform for your upcoming virtual event.
An Insight into Virtual Events
Diminishing geographical restrictions and creating an inclusive event, virtual events are events that take place through the internet. Rather than gathering people in a physical location, virtual events enhance inclusivity by giving event accessibility to people living all around the world. Similar to in-person or hybrid events, an agenda or goal drives virtual events.
With the COVID’19 restrictions, organizations were unable to promote their ideas and agendas amongst their target market which led to financial losses and performance decline. As an alternative, people switched to virtual events that could accommodate a much larger audience under a single roof and comply with the pandemic’s SOPs too. By prioritizing health and successfully achieving business goals, business owners discovered a mutually beneficial solution for the attendees and themselves.
Fortunately, virtual events delivered better results than in-person events as the convenience they brought into people’s lives was unmatched. Moving on from the convenience part, virtual events enable organizations to track their current performance and choose their next course of action according to the current market trends and situation. Businesses can gain an insight into their user data through Oreed’s event platform to gain a 360-degree understanding of the user’s activities and plan their next step according to their target market’s behavior.
Why are Virtual Event Platforms Taking Over the Business World?
In-person events are gradually losing their charm and significance to virtual events and we will tell you the main reasons behind it.
- Cost-Effectiveness
Budgetary constraints always loom around a business no matter how strong its current market position is. As a business owner, you should be wise enough to allocate your resources discreetly and financial resources are one of the key drivers of an organization’s productivity. A huge chunk of organizations’ budget is utilized for event management and virtual events relieve organizations of such burdens.
An in-person event has numerous costs associated with it. Ranging from the venue’s rent and catering services to equipment and accommodation costs, hosts have to manage it all. From the attendees’ perspective, they have to pay for the traveling expenses and work absenteeism to attend an in-person event. Thus, organizations are shifting to virtual events that eradicate all such costs.
The only major cost associated with a virtual event is the online event platform’s price. By availing of Oreed’s event platform services, organizations can host their events through an affordable platform that offers customizable packages as per your requirements.
- Content Accessibility
Do you lose your train of thoughts easily? Most of us miss out on significant pieces of information during business events and have nowhere to go for assistance once the event is over. Events held through virtual platforms are usually recorded and uploaded once the event ends. Attendees are also given access to keynotes and reports post events.
According to the 2021 Webinar Benchmarks Report webinar, 43% of the attendees access content on-demand which shows that almost half of the people choose to watch videos post an event. With such rising trends, organizations should opt for online event platforms like Oreed that allow easy accessibility and post-event services.
- Data Analytics
Want to measure your event’s performance and success rate? Unlike in-person events that offer no valuable insight to the hosts, virtual events cover all the essential data analytics of an event. Virtual events conducted via video conferencing tools only provide basic event data whereas online event platforms ensure data centralization. Hosts can track the attendees’ activity, engagement rate, and attendance per presentation.
Unlike other conferencing tools that require hosts to download excel sheets, merge data, and carry out the interpretation, Oreed guarantees to provide centralized data to the hosts of an event. We equip them with the relevant data insights that can be translated into actionable insights for future events. The preference for online events is increasing over in-person events as it is easier to track data of online attendees and measure performance through reliable metrics.
Is Oreed the Best Virtual Event Platform
Access to Data Analytics
Are you aiming to reach new heights through your next virtual event? Data-driven decision-making paves the way for business growth, hence data centralization is an important aspect of the post-event phase. Not only does Oreed enable organizers to gather their attendees from all over the world under one platform, but also centralizes their information under one roof. A successful business event entails 360-degree user understanding which was not possible before Oreed set foot in the market.
Previously, businesses relied on video conferencing tools to conduct virtual events and had to undergo the long process of data collection and analysis. They had to use Google Forms to register participants which resulted in a lack of user insight on the hosts’ end. As compared to in-person events, online event platforms provide real-time participant feedback and insight into the event performance which is gauged by our platform, Oreed.
Choose Oreed as your event management platform and garner data about user activity, attendance, and demographics in one place. Our centralized event management platform provides all the relevant insights to clients in one place to facilitate data-based business decisions.
Streamlined Processes
Juggling between multiple business aspects and managing it all on your own can be cumbersome for the event hosts. Such tiring efforts are generally futile as hosts are not equipped with the skills to handle such multi-ranging operations on their own. This is where an event management platform comes into play. Basic video conferencing tools were the primitive options for hosting virtual events as COVID’19 hit the world. These tools offered little or no help to synchronize information and automate processes. From using Google Forms or manual emails to register participants to downloading excel sheets for data analysis and uploading event videos on specific pages, every aspect was in a haphazard state.
Oreed is the best virtual event platform that synchronizes user data and streamlines the event phases on a single platform. Users that opt for Oreed do not have to download a bundle of excel sheets to gain an insight as we offer data analytics services too. By utilizing Oreed’s event management platform, you can automate your invitation, registration, and analytical processes. We also generate post-event certificates and accreditations for attendees. Get rid of fragmented pieces of information that are absolutely dispensable to the users through our data centralization feature.
Although a relatively new entrant in the market, Oreed is known for coming up with an all-in-one solution for virtual events.
Targeted Marketing Efforts
Promotional strategies act as the game-changer for virtual events. Businesses can put all their resources into a marketing campaign but it won’t garner the expected results unless targeted in the right direction. Providing a sneak peek of your upcoming event to your virtual event attendees is crucial to boosting the attendance rate but do you really know who your target audience is? By opting for Oreed’s services, hosts can understand their target audience as we gather customer data upon registration which consists of their demographics and past event attendance.
Such relevant insights transform the complete marketing efforts and hosts can channel their energies in the right direction. Once you have gathered user data through Oreed, you are all set to design a campaign that strikes the right chords.
Added Participant Convenience
What is an online event platform that adds extra hassle to a participant’s life? At Oreed, we acknowledge the fact that participants should be facilitated in every possible way, thus, we digitize their payment procedures. Unlike other event management platforms that require in-person or Google Forms registration, we automate the process for your users.
Choose Oreed as your virtual event platform and we automate the registration process and participants can get their tickets through the online payment feature offered by us.
Customized Experience
One shoe clearly does not fit all when it comes to event management platforms. Every event has a different agenda and the platform should align with it to offer a seamless customer experience. Oreed offers a personalized platform that is designed to suit the user's requirements. Let our team know about your requirements and we will tailor it to meet your expectations.
Our built-in CRM facilitates client interaction and a complete understanding of the participant’s experience. To host an immersive event, we have added a gamification feature that boosts participant engagement. Customizing the experience for every client, our interest system makes us stand out from the pool of event management platforms existing in the market.
So, what are you waiting for? Join Oreed today and boost your next event’s performance through our all-in-one event platform.
